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Jeep is an automobile marque originating in the United States, now owned by European conglomerate Stellantis. Jeep has been section of Chrysler since 1987, when Chrysler acquired the Jeep brand, along with remaining assets, from its previous owner American Motors Corporation. 

Jeep’s current product range consists solely of sport utility vehicles – both crossovers and fully off-road worthy SUVs and models, including one pickup truck.Previously, Jeep’s range included other pick-ups, as well as small vans, and a few roadsters.A number of Jeep’s vehicles—such as the Grand Cherokee—reach into the blissful luxury SUV segment, a market segment the 1963 Wagoneer is known as to own started. Jeep sold 1.4 million SUVs globally in 2016, up from 500,000 in 2008, two-thirds that in North America, and was Fiat-Chrysler’s best selling brand in the U.S. during the initial 1 / 2 of 2017.In the U.S. alone, over 2400 dealerships hold franchise rights to market Jeep-branded vehicles, and if Jeep were spun off right into a separate company, it’s estimated to be worth between $22 and $33.5 billion—slightly more than all of FCA (US).

Prior to 1940 the word “jeep” had been used as U.S. Army slang for new recruits or vehicles, but the World War II “jeep” that went into production in 1941 specifically tied the name to the light military 4×4, arguably making them the oldest four-wheel drive mass-production vehicles now known as SUVs. The Jeep became the principal light 4-wheel-drive vehicle of the United States Armed Forces and 2023 2023 Jeep Liberty the Allies during World War II, as well as the postwar period. The term became common worldwide in the wake of the war. Doug Stewart noted “The spartan, cramped, and unstintingly functional jeep became the ubiquitous World War II four-wheeled personification of Yankee ingenuity and cocky, can-do determination.” It’s the precursor 2023 2023 Jeep Liberty of subsequent generations of military light utility vehicles such as for example the Humvee, and inspired the creation of civilian analogs including the original Series I Land Rover.Many Jeep variants serving similar military and civilian roles have since been designed in other nations.

The Jeep marque has been headquartered in Toledo, Ohio, ever since Willys-Overland launched production of the first CJ or Civilian Jeep branded models there in 1945. Its replacement, the conceptually consistent Jeep Wrangler series, remains in production since 1986. Having its solid axles and 2023 Jeep Liberty 2023 2023 Jeep Liberty open top, the Wrangler has been called the Jeep model that’s as central to the brand’s identity as the 911 is to Porsche.At the very least two Jeep models (the CJ-5 and the SJ Wagoneer) enjoyed extraordinary three-decade production runs of a single body generation. In lowercase, the term “2023 2023 Jeep Liberty” continues to be used as a generic term for vehicles inspired by the Jeep which can be ideal for use on rough terrain. In Iceland the word Jeppi (derived from Jeep) has been used since WWII and still useful for almost any SUV.

Jeep can also be a brand of apparel of outdoor lifestyle sold under license. It’s reported that there are between 600 and 1,500 such outlets in China, vastly outnumbering the amount of Jeep auto dealers in the country. In April 2012 Jeep signed a top sponsorship deal worth €35m ($45m) with Italian football club Juventus. In August 2014 Jeep signed a sponsorship cope with Greek football club AEK Athens F.C..Jeep has been the title sponsor of France’s top men’s professional basketball league, LNB Pro A, since 2018. Under the deal, the league markets itself as Jeep Élite.

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